Want to help your clients capture a better kind of attention? Adding digital out-of-home (DOOH) to your media mix can extend their reach to life’s everyday moments — driving impactful results, strengthening your relationships and unlocking new revenue streams.
What is digital out-of-home?
DOOH advertising is the tech-savvy counterpart of traditional outdoor media. Beyond the iconic billboards of Times Square, it provides access to millions of digital screens that reach people outside their homes. By combining the real-time adaptability and precise targeting capabilities of digital media, DOOH is a real-world extension of online campaigns — bringing your client’s ads to the biggest, most beautiful screens across the country.
Why digital out-of-home?
As your clients seek innovative ways to connect with consumers in an evolving advertising landscape, digital out-of-home can help them break through the noise and get their message out in an exciting and eye-catching way. Here are more reasons to consider adding DOOH to your media offerings:
Reach the unreachable: DOOH advertising offers many opportunities to engage with consumers as they move throughout the day — even when other media channels can’t.
Higher visibility: DOOH advertisements are usually found in prominent and easily noticeable locations, and feature attention-grabbing creative. And unlike other forms of advertising, such as online displays, DOOH ads can't be turned off or blocked. They provide continuous exposure to audiences throughout the day, increasing brand visibility and message recall.
Proven results, powered by trust: Consumers trust DOOH more than most other media channels, making it the perfect place for your client’s message to resonate. Your client gets excellent results, while you gain growth opportunities.
Boost omnichannel performance: DOOH is proven to amplify the impact of all media channels, driving consumer actions and stellar results for all the media you run for your clients.
Drive revenue: Selling DOOH generates additional revenue for your organization, building on the success of your existing media sales efforts.
At Vistar Media, we partner with a variety of local media sellers to unlock the potential of digital out-of-home for their clients. If you’re interested in adding DOOH to your media offerings, click here to connect with our team.
