The Spokesman-Review had a problem: Subscribers were lapsing. To solve said problem they decided to test out text messaging as a strategy. From mid-June to mid-September, they sent 35 messages as part of a win-back campaign.
They received 191 payments, representing a 10% conversion rate, totaling nearly $20,000 in direct payments. Not bad for text messages.
Media veteran Aaron Kotarek, chief operating officer at The Spokesman-Review since November, had been wanting to try out SMS as a communication strategy but hadn’t had the means to do so before finding out about Subtext from a colleague.
