On Jan. 1, 2012, the St. Petersburg Times became the Tampa Bay Times. The change wouldn’t just mark a new chapter for the newspaper. It ushered in a shift of the whole region.
“We really do now see greater cohesion and integration in the different parts of Tampa Bay, but back then Tampa and St. Pete were indeed rivals and very different,” said Paul Tash, chairman and CEO of the Tampa Bay Times. “There was not a sense of regional community as there is today.”
