As media planners are working now planning ad buys for the remainder of 2025, they need to reach consumers beyond the major metro areas. Health insurance media planning for Q4 Medicare supplement open enrollment plans is happening now. Advertising for the high retail season of summer and fall is also in the planning stages.
If your newspaper’s print and digital audiences aren’t represented NOW by ZIP code in the planning databases agencies use, you risk being overlooked in the next campaigns of national and regional media buys.
Your market is becoming more important than ever. With population growth continuing in suburban and rural areas — and large-market newspaper circulation on the decline — agencies are actively seeking ways to deliver ad coverage where people are living in your communities.
Tactician Media’s DigitalZip helps local publishers like you easily map and present your reach — by ZIP code — in an agency-friendly format that aligns with how planners buy media today.
It’s a simple way to make sure your publication is visible, measurable and included in the plans that matter. Adding your digital audience metrics to a print-only buy can boost county and ZIP code penetration to over 60% in most cases as demonstrated in the graphic above.
Let me know if you'd like to see how it works or discuss how we can help boost your visibility to media buyers and advertisers.
Lisa Szal, VP Client Strategy, Tactician Media: lszal@tacticianmedia.com; 215-584-6818
