Introducing Subly: More reader revenue through friction-free reading

Let’s face it, readers are frustrated with paywalls. They’re suffering from trial fatigue and account fatigue. It hurts user retention, blocks ad revenue and reduces ARPU.

Subly Media Inc. is excited to announce the launch of Subly™, a new cloud service that empowers readers with friction-free reading while paying publishers and journalists.

Subscriptions are great

We all love paid subscribers. However, the commitment and price are often untenable for the occasional visitor. One media partner said they see 90% of their trials canceled in the first 48 hours. Today’s readers simply don’t have an easier alternative.

Once Subly is added to your paywall template:

• Subscribers will continue to enjoy your journalism without interruption.
• Non-subscribers still see all subscription offers you put in your paywall.
• After that, non-subscribers then have an additional, friction-free option to pay you.

Visitors will always see your paywall offers first. Subly only appears after your subscription offers.

How does Subly work?

We’ve all been there. We want to read that one article from that one paper, but you hit a paywall. It’s frustrating.

Once that newspaper adds Subly to their existing paywall template, that reader, who chose not to subscribe today, has a new one-click way to pay.

Whether it’s unlocking a single article or a Day Pass, they’re immediately reading, seeing your ads and sharing your content.

Set up Subly in seconds

• Visit https://subly.ink or click Unlock in your paywall.
• Open an account, once, add your credit card, buy some Subly tokens.
• Start reading.

Subly works like a coffee shop card or a highway toll pass: pre-pay and go.

Subly securely pays each publisher via an ACH transfer. Subly covers all credit card fees.

Log in to your account anytime at https://subly.ink to:

• See your reading history.
• See links to trending articles in newspapers across the country that Subly users have unlocked.
• Bookmark popular articles you want to unlock later.
• Easily share links to popular articles from all of Subly’s media partners to your social networks.

Is Subly competing with your subscriptions?

Nope. Subly is not a subscription service. People pay as they go, similar to dropping quarters in a newspaper box. Only now, the quarters are digital and called tokens.

Subly users might spend their $10 minimum over two weeks or two years — it depends on how often they read. Their account is always ready whenever and wherever big stories break — frictionless and commitment-free.

New revenue. No extra work.

Subly helps you earn more — effortlessly.

There’s no change to your newsroom workflow and no disruption to your advertising sales process.

• You keep full control: set your own price per article or Day Pass.
• You keep the eyeballs: on your brand, ads, puzzles, surveys — everything.
• You gain a new revenue stream through seamless single-article sales.

Subly modernizes the traditional single-copy sale — making it an easy, one-click process for your readers.

Subly is live — let’s talk

Subly launched in late July, and we’re now onboarding our first media partners.

Thank you to the dozens of publishers who helped shape the platform with your early feedback — your insights made Subly better for both readers and publishers.

If you’re focused on making journalism more profitable and accessible, let’s connect. I’d love to show you what Subly can do.

Curious how Subly will boost your revenue?

Let’s chat! I’d love to walk you through a quick demo, get your thoughts, and answer your questions.  

Jason Upton
Founder and CEO
JasonU@SublyMedia.com
(425) 399-5151

LinkedIn: https://www.linkedin.com/company/subly-ink

Subly’s Website:  https://subly.ink