SLC session | Beyond the buzz: Practical ways to optimize AI for publishers

Fran Wills is a longtime champion of local media and is committed to sustaining journalism in this rapidly evolving digital landscape. As CEO of the LMC, she helps deliver quantifiable economic value to more than 150 local media companies operating 5,000 newspaper, radio, TV and online-only news outlets across the U.S. and Canada.

Throughout her career, she has pioneered digital innovation and has been at the forefront of creating innovative solutions that drive bottom line results. She has held digital executive roles at Cox Media Group, The Dallas Morning News and The Denver Post and has a Bachelor of Journalism from the University of Missouri.

In her spare time, she enjoys cooking, gardening, biking and golf on the beautiful Georgia coast.

AI is no longer a side conversation for publishers — it’s shaping how local media companies operate and compete. At this year’s Senior Leadership Conference, leaders will explore how to harness AI to drive growth, efficiency and innovation.

A key session, “Beyond the Buzz: Practical Ways to Optimize AI for Publishers,” will be led by Fran Wills, CEO of the Local Media Consortium. Wills will share how publishers are already applying AI to grow revenue, cut costs and streamline operations — and how you can apply those lessons across your own organization.

The insights from this session will apply across the board — for publishers looking to strengthen their business models, for sales leaders focused on revenue, and for editors aiming to work smarter with limited resources.

The Senior Leadership Conference is where executives come together to share strategies, tackle industry challenges and look ahead at the future of local media. It’s three days of candid conversations and actionable takeaways in an unmatched setting.

Register today and act fast. The room block at The Broadmoor is filling quickly and will only be available for a few more weeks.