In an era where media companies are being challenged to do more with less, NERUS Strategies is proving that sustainable growth doesn’t have to come with added risk. At their Senior Leadership Conference roundtable, Bill Cummings, president and CEO, and Hayden Wright, VP Finance, will share how NERUS partners with local media organizations to drive measurable, low-risk revenue through fully managed engagement programs.
NERUS’ flagship Best Of and Reader’s Choice programs continue to set the standard for turnkey audience and advertiser engagement. From sales execution to creative and reporting, NERUS manages the entire process — freeing local teams to focus on core operations while generating meaningful new revenue. The results speak for themselves: up to 40% year-over-year increases in both participation and revenue across markets of all sizes. For publishers seeking even more flexibility, the company’s Ballot-Only solution simplifies contest management across one or multiple markets through a single, intuitive dashboard.
New for 2025, NERUS is expanding its offerings beyond contests with a suite of promotional and creative services designed to help local media organizations strengthen their brand authority and accelerate paid audience growth. These contemporary campaigns showcase a publication’s reach, trust and community leadership — supported by pay-for-performance strategies that ensure success is directly tied to results.
“Every contest we launch is a living proof of concept — designed and optimized to make sure everything runs smoothly, engages more voters and helps local small businesses shine while driving more revenue for our media partners,” said Cummings.
Cummings added, “We don’t participate in America’s Newspapers because we have to — we do it because we believe in the power of collaboration, innovation and purpose. Together, we’re helping shape a vibrant future for local media and the communities they serve.”
To learn more about how NERUS can help your organization grow smarter and faster, visit Nerus.net or connect with the team at its table during the Senior Leadership Conference.
To register for the Senior Leadership Conference and explore this and many more solutions, visit member.newspapers.org/slc25.html or contact Patty Slusher at pslusher@newspapers.org.
