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Webinar | News that resonates: How Reuters and USA TODAY Network drive engagement

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Newsrooms are under increasing pressure to do more with less. Shrinking resources, rising digital demands and the need to serve audiences across multiple platforms.

Join Reuters and the USA TODAY Network for a 30-minute webinar exploring how their editorial teams are meeting these challenges head-on. Through real-world examples and expert insights, they’ll share the formats, topics and storytelling techniques that consistently drive engagement and build trust.

What you’ll learn:

  • Discover the story formats and topics proven to grow audience engagement and retention.
  • Learn how leading publishers adapt coverage for digital platforms and new reader habits.
  • See how verification, visuals and data-driven storytelling build trust at scale.
  • Walk away with actionable ideas you can apply immediately to increase impact and competitiveness in your newsroom.

Who should attend:

Whether you're leading a local newsroom or shaping digital strategy, this session offers practical takeaways you can apply immediately.

Event details:

  • Wednesday, Sept. 17
  • 11:30 a.m. – Noon (ET) 

Sign-up to learn how Reuters and the USA TODAY Network are engaging their own audiences and what your newsroom can take away to do the same.

For any questions, please reach out to our team at NewsAgency@thomsonreuters.com.

READ MORE from Reuters:

Reuters teams up with AWS to showcase next-generation content distribution

Reuters announced that it has teamed up with Amazon Web Services (AWS) to demonstrate a next-generation video distribution technology that has the potential to revolutionize the broadcast industry. Reuters and AWS will showcase the results of the workflow at IBC 2025, showing how using cloud technology from AWS can move video footage through the distribution chain in seconds.

Speed and accuracy have been at the heart of Reuters journalism since its founding in 1851. At IBC, Reuters and AWS will use cloud-native architecture built on the time-addressable media store (TAMS) API specification to demonstrate seamless, real-time collaboration across global newsrooms. Developed as part of AWS’s Cloud Native Agile Production (CNAP) initiative, the new distribution workflow will show how cloud-native collaboration can redefine how news is created, exchanged and monetized.

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