The 2025 Pugpig Media App Report is here!

The newly revamped Pugpig annual report is here and ready to download.

The 2025 Pugpig Media App Report is packed with insights from across the Pugpig network of 140 publishers and 400 apps — providing a valuable resource for any media company that’s getting to grips with their app strategy.

This year we've taken a fresh approach, powered by more data than ever before. In the report, you’ll find comprehensive benchmarks covering everything from engagement and retention to features, story formats and user behavior — all designed to help you measure your performance against your peers.

Alongside its regular survey of publisher priorities for 2025 and beyond, we also share best practices and standout ideas from across the Pugpig portfolio, including:

• The role of audio, video and games in driving engagement
• Building deeper membership propositions
• Navigating the new rules around External Purchase Link Entitlement
• Building membership propositions to drive up reader revenue

In an ever-changing industry landscape, this report gives you the data, ideas and inspiration to fine tune your mobile app strategy and build stronger, direct relationships with your audience.

Download the report here

Connect with Pugpig to learn more.