Brunswick News Publishing Co., the long-standing publisher of The Brunswick News and a wide portfolio of community and specialty publications across Georgia and the Southeast, has adopted ProImage’s NewsWayX, a browser-based, cloud-native workflow solution, to streamline, automate and modernize its print production operation.
The transition marks a significant evolution for the organization, which has provided trusted news and local content since 1902. Today, with a weekly print volume that spans over half a dozen commercial titles — including The Darien News, Coastal Illustrated, Island Eye, Coastal Shopper, Barbecue News Magazine, Folly & West of Free Press, and Florida/Georgia Star — The Brunswick News required a system that could scale efficiently while reducing operational complexity.
Faced with the decision of whether to upgrade its Kodak Prinergy system or seek a next-generation alternative, The Brunswick News evaluated multiple solutions before selecting NewsWayX. The choice was driven by several critical factors: operational simplicity, platform flexibility, subscription-based pricing and the ability to eliminate costly on-premise server maintenance.
NewsWayX provided a seamless transition to the cloud, featuring an intuitive user interface and automation-first architecture that made it a strong fit for a lean production environment. By moving to the cloud, The Brunswick News removed the need to support, maintain and upgrade internal infrastructure, allowing its IT resources to focus on higher-value tasks.
The implementation of NewsWayX has already led to a noticeable simplification in daily workflows. Finished pages are uploaded directly into the system, where operators can preview, proof and approve them before they are automatically prepared for plate output. This hands-off approach to page pairing, imposition and plate planning frees up time for the production team while ensuring consistency across jobs.
ProImage’s planning wizard plays a central role in managing the company’s wide range of publication formats. Once templates are established for each product, the wizard allows for quick adjustments and setup of new runs, whether for a six-page weekly shopper or a multi-section broadsheet. This has made it easier for the team to accommodate both regular and ad hoc commercial print jobs with minimal setup time.
The Brunswick News is also leveraging key built-in plug-ins that enhance print quality and registration. The fan-out correction tool automatically compensates for distortion introduced during web press runs, ensuring precise page alignment across press cylinders. Meanwhile, the creep correction module adjusts inner page positions in folded signatures, ensuring that all content remains properly aligned through final trim.
These automation tools will reduce the need for manual adjustments and the likelihood of rework, thereby improving print accuracy across their range of products. As a result, production staff can rely on NewsWayX to maintain the integrity of each layout, from first proof to final plate.
The move to NewsWayX also offered a clear financial upside. The Brunswick News estimates annual savings of 21% in software support costs alone, when compared to its previous system. The reduction in IT overhead from retiring local servers represents an additional long-term cost benefit. Just as importantly, the predictable, subscription-based pricing model gives the publisher financial flexibility and avoids future upgrade costs.
The improvements have extended beyond savings. With fewer hardware dependencies, easier onboarding and a clean user interface, the staff quickly adapted to the new system. Operators previously trained on Kodak Prinergy found NewsWayX faster and more intuitive, reducing the need for extensive retraining.
Throughout the implementation, The Brunswick News received direct support from the ProImage team, whose industry knowledge and responsiveness helped facilitate a smooth transition. The combination of advanced automation, personalized onboarding and continued technical support made the process straightforward and efficient.
About The Brunswick News:
Founded in 1902, The Brunswick News has served southeast Georgia for more than a century, delivering trusted coverage of local news, government and community life. Its publisher, Brunswick News Publishing Co., also produces several weekly and monthly titles across the region. For more information, visit: www.thebrunswicknews.com.
About ProImage:
New ProImage, an ECO3 Company is a leading developer of browser-based automated workflow, ink optimization, press registration, color image processing and production tracking solutions for the commercial and newspaper printing and publishing industries. Using a standard internet browser, ProImage's advanced workflow technologies offer the printing industry flexible and feature-rich end-to-end automated workflow management.
Contact:
Rick Shafranek - VP of Sales and Marketing
New ProImage America, Inc.
303-426-7171
rick.shafranek@new-proimage.com
www.new-proimage.com
