The media world has been abuzz with news of a potential acquisition of Politico for $1 billion by Axel Springer. If concluded, it would follow on the heels of earlier expansion into the U.S. market with purchases of Business Insider and a controlling stake in Morning Brew, the fast-growing newsletter publisher.
Much of the focus is understandably about Axel Springer’s push into the U.S., as well as riding the newsletter trend (Politico’s Playbook newsletter is an industry heavyweight). But there is also a deeper story here — one that centres on the power of utility and service journalism.
