Operationalizing AI for media sales:  Inside Foundry North’s compass at the Star Tribune

Brian Kennett and Chris Prinos

What started as a simple voice agent for media plan building has evolved into a complete AI-powered operating system for the sales team at The Minnesota Star Tribune.

In this session at the Mega-Conference, led by Brian Kennett, vice president of digital advertising and agency services at the Star Tribune, and moderated by Chris Prinos, founder and CEO of INDIGO TRIGGER, attendees will explore the past, present and future of Foundry North’s Compass solution — how it moved from an assistive tool to a workflow-first platform embedded in the daily rhythm of a modern revenue organization.

Kennett and Prinos will walk through the strategic and practical decisions that shaped Compass’ evolution, including how the team approached seller adoption, governance and the transition from experimentation to production-grade enablement. You’ll learn about the AI tools and technologies powering the Compass operating system, and how they are orchestrated to support real sales outcomes — not just novelty or automation for its own sake.

The session will also cover key platform capabilities that have expanded Compass into an end-to-end sales OS, including: 

• Integration between Compass and the HubSpot CRM, enabling context-aware workflows grounded in pipeline reality.
• The addition of project management and task workflow, giving teams a shared operational layer from planning through execution.
• Support for automated proposals and presentations, accelerating speed-to-market while improving consistency.
• Integration of live inventory across products, helping sellers build plans that reflect availability and pricing in real time. 
• Creative compliance through Forge, one of Compass’ four platform modules, ensuring assets and executions align with requirements without slowing down delivery.

Attendees will leave with a clear, replicable blueprint for turning point solutions into a cohesive AI operating system — along with a candid view into what’s next for agentic workflows in media sales.

Are you registered for Mega?

This Friday, March 13, is the deadline to reserve a hotel room at the Austin Marriott Downtown in our discounted room block. But, don't delay.  Our room block could sell out before Friday.  Reserve your hotel room right away.

Conference registration fees also will increase after this coming weekend.   Register now to attend the Mega-Conference, March 30-April 1 in Austin.