Solutions Partner

Custom content created by NTVB Media is driving new revenue for papers

Posted Wednesday, September 10, 2025 12:34 pm

How NTVB Media helps publishers engage readers and grow revenue

When The Villages Daily Sun launched a nostalgia-driven insert called Classics, it sold out ad space for the entire year and signed up 46 brand-new advertisers.

At Lee Enterprises, a partnership with NTVB Media delivered daily “What to Watch” recommendations to more than 200 newspapers, replacing outdated TV grids and giving readers content they actually wanted.

For Tom Comi, NTVB’s vice president of content partnerships, those results highlight an industry blind spot.

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Staff | NTVB Media

NTVB Media prides itself on working closely with our newspaper, cable and retirement community partners to create the customized entertainment content they desire in the way they want it delivered.

In partnership with The Villages Daily Sun Florida, we created a 24-page nostalgia publication called “Classics” that comes out every two weeks. We provide and design the editorial and puzzles. They sell the ads, drop them into our layout, print it and distribute it in their newspaper.

How has it performed?

The Villages Daily Sun:

Sold out the first 26 issues of “Classics” in one month.
Only offered advertising space to new advertisers, which produced 100% new revenue.
Created additional commission oppotunities for their advertising reps.
Provided bonus editorial content for their readers, who rave about “Classics.”

Our custom content works! Let us create a new revenue stream for you and more content for your readers — which will make you and them more satisfied.

For more information, contact:
Tom Comi
VP | Content partnerships
tcomi@ntvbmedia.com