Elections have consequences.
How many times have we heard that old saw resurface in the past several years? But that saying applies to the business of local news revival, too.
We knew that our local fall elections offered a big test for Lookout Santa Cruz. We’d launched just after the 2020 November election, and this election, following a June test run, offered us the ability to show our fundamental essentiality to the wider community. Our coverage — voluminous, analytical, informational and multimedia — showed our community what a digitally centered news operation can do for local democracy.
