Newspaper Manager introduces the Campaign Management Module

In today’s fast-paced publishing industry, managing marketing and sales campaigns efficiently is essential for business growth. With Newspaper Manager’s built-in Campaign Management Module, publishing professionals can boost sales productivity and streamline communications — all within one integrated system.

Seamless CRM and marketing integration, targeted, personalized outreach

Marketing Manager seamlessly integrates with Newspaper Manager’s all-in-one CRM, allowing users to manage their marketing and communications in one place. 

Unlike most CRMs, Newspaper Manager’s Campaign Management Module allows users to seamlessly send sales emails individually or in batches directly from the CRM. This feature is particularly valuable for sales reps, offering powerful outreach capabilities typically unavailable within standard CRMs.

Using Advanced Contact Search, the Opportunities Module, or the Campaign Management page, users can quickly select recipients, input a Campaign Name, and choose from custom letter templates. The BEE Editor enables full message customization before sending, ensuring personalized communication.

Enhanced campaign management features

• Attachments: Easily attach files such as media kits to emails.
• Campaign Customization: Adjust Campaign Type, Opt-Out, Update Preferences and Footer settings based on options created within Marketing Manager.
• Product Association: Associate campaigns with specific Products, enabling users to track and filter emails by category.
• Email Scheduling: Schedule CRM emails to be delivered at a specific date and time for optimized outreach.
• Follow-up Email Functionality: Send campaign follow-ups within the module, creating email threads by including the original campaign in the follow-up email.
• Advanced Search & Filtering: Quickly locate past campaigns using 16 search criteria, including company name, priority, contact type, campaign name, sender information and date sent. Saved searches enable faster reporting and campaign tracking.
• Customization Options: With a customizable summary dashboard and the ability to select from over 15 data fields to create custom views, user can ensure they see the metrics that matter most to their sales and marketing efforts.
• Split-Screen View: View and enter notes on contact records, schedule new calls and meetings, and manage follow-ups directly from the report.
• Comprehensive Analytics: Gain clear insights with detailed campaign analytics that track engagement, such as opens, clicks and replies, at the individual email address level. The module even integrates data from marketing emails sent using the Email Builder, providing a comprehensive view of marketing efforts.

Experience the power of integrated sales and marketing

With Newspaper Manager’s Campaign Management Module, publishing companies can enhance sales performance, improve audience engagement and streamline marketing efforts — all within a single CRM.

Watch the feature in action

To see the Campaign Management Module in action, check out our video at the top of this article.

Get started today

Discover how Newspaper Manager’s all-in-one CRM with Marketing Manager integration can transform your sales and marketing strategies. 

For more information about everything Mirabel Technologies has to offer, please reach out to our sales staff to schedule a demo or visit our website at https://www.mirabeltechnologies.com/.

Contact:

Kellie Caskey
Senior Software Sales Account Executive
Email: kcaskey@mirabeltechnologies.com
Phone: (954) 332-3204

About Mirabel Technologies:

Serving 24,000+ magazines, newspapers, and digital publications, Mirabel Technologies is a trusted provider of software solutions designed for print and digital media publishers. Our all-in-one CRM offers a comprehensive suite of features, including billing, accounting, reporting, project management, ad order entry, proposals, event management, editorial management, and more. By integrating directly with Mirabel's Marketing Manager, publishers can seamlessly manage their business operations, marketing, and content creation, all within a single platform.

Founded in 2003 with the introduction of the first all-in-one web-based publishing CRM, Magazine Manager, their suite of SaaS products has grown to include DigitalStudio, The Newspaper Manager, Digital Media Manager, Flip & Share, Mirabel’s Marketing Manager, Clean Your Lists, ChargeBrite, and Media Mate.