The Miami Herald is partnering with Miami-based tech startup Own Your Moment (OYM) in revolutionizing the way high school athletes capture their achievements by launching a program that creates customizable digital player cards for Miami Herald First Team All-County Athletes.
The prestigious All-County awards, now in their 57th year, are bestowed by Herald editors on top athletes in Miami-Dade and Broward in 19 sports each school year.
Each player will be gifted with a free Digital Player Card commemorating his or her success in a tangible way.
The partnership between OYM and The Miami Herald brings two former First Team All-Dade basketball athletes full circle. Miami tech entrepreneurs and DPC partners Sherer “Junior” Desinor, a 2014 awardee, and 2013 honoree Khambrel Roach understand first-hand the importance of recognizing and celebrating the hard work and dedication of high school student-athletes.
“Since 1965, the All-County Athletic Awards have been South Florida’s hallmark high school sports honor,’’ said Alex Mena, the Miami Herald’s interim executive editor and a former Herald sports editor. “The Herald is proud to continue this tradition beyond our pages with these digital commemoratives created by two past honorees.”
Said Junior Desinor, Co-Founder of OYM, "We are thrilled to partner with The Miami Herald to honor the best high school student-athletes in Miami-Dade County. Our Digital Player Cards offer a new and innovative way to showcase each athlete's achievements and recognize their dedication to their sport."
The Digital Player Cards are customizable and will feature the athlete's photo, stats and accomplishments. The cards can be shared on social media and with family and friends to celebrate the athlete's success. In addition, a limited number of digital player cards will be available for sale, with 20% of the proceeds going to Miami’s Big Brothers Big Sisters program.
The Digital Player Cards will be available on OYM's platform for $25 each.
About Own Your Moment:
OYM is a Miami-based tech startup led by Jacob Byck, Daniel Pardo and former All-Dade athletes Junior Desinor (2014) and Khambrel Roach (2013). Its signature product is a series of Digital Player Cards that commemorate sports achievements. Visit their website at https://www.own-your-moment.com/.
About the Miami Herald:
For more than 100 years, the Miami Herald has served the South Florida community with quality local journalism that has earned 24 Pulitzer Prizes and numerous other national and state honors. An average of 15 million individuals monthly visit Miami Herald websites in English and Spanish. For the Herald team, the greatest reward is the impact of their work: bringing people together, holding the powerful to account, giving voice to those often overlooked. Our work changes policy and improves lives. The Miami Herald and el Nuevo Herald are part of the McClatchy group of 30 local news providers across the country.
About McClatchy:
McClatchy features a powerhouse of vibrant news brands that have earned awards and national recognition, including the Miami Herald, The Kansas City Star and The Sacramento Bee. The McClatchy digital platform hosts over 30 news sites and a robust digital content offering from syndication partners. Our platform is a catalyst for informed engagement, greater understanding, and deeper community connections. Through state of-the-art technology, we reach more than 95 million unique visitors per month by providing essential news and information to the communities we serve. We’re in the midst of a digital transformation, leveraging our platform to deliver mission-based journalism, independent reporting and innovative customer solutions in order to serve our audience at the highest level. Connect with us on social media @mcclatchy or at mcclatchy.com.
