Whiskers & Wags, a special section for animal enthusiasts, drew in over $2K revenue with a great response from readers and advertisers!
CREATE: The Lodi News-Sentinel created a 12-page special section titled Whiskers & Wags that combined Metro editorial and creative features with local content focused on supporting area shelters. Director of Sales and Marketing Dora Sieber says she looks to Metro regularly for creative ideas, and was able to incorporate several of them into this pet-friendly project. The section featured an eye-catching Metro infographic, as well as a Ready-to-Sell Editorial Page paired with local advertising. The publication also used Metro's “Coolest Canine” photo contest idea to drive community and sponsor engagement.
SELL: A local pet store sponsored the Whiskers & Wags special section and contest, getting cover credit and a full-page ad. Sieber says the publication ran house ads in print, online and in their social media feeds promoting their “Coolest Canine” photo contest. They provided a fillable form through their website for photo submissions, and followed up the contest with a Dog Days of Summer contest winners page featuring photos of the “coolest” canines.
PROFIT: Siever reports that the section did well, bringing in $2,300 in revenue, and a second edition is currently in the works!
Dora Sieber
Director of Sales and Marketing
Lodi News-Sentinel
lodinews.com
dora@lodinews.com
209-369-2761
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To learn more about Metro’s copyright-free editorial features, and fully templated print and digital special sections, call 800-223-1600 or email service@metro-email.com.
Metro’s ready-to-present-and-sell Themed Special Section (TSS) program features 24 popular titles. Learn more about the lineup of print and digital special sections from Metro (including magazine sizes and mini sections) by watching our most recent webinar, which you can access from the link, as well as the 2026 Themed Special Sections schedule.
An added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for all attendees. Here is a link to our webinars page where you can see what we have coming up, as well as the archive of past webinars, including "STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 & BEYOND".
