While couples may be scaling back on some wedding expenses, demand to make the celebration special remains high, making niche advertising a valuable addition to any vendor’s marketing strategy.
CREATE:
The Register-Herald and Bluefield Daily Telegraph have worked together in recent years to produce a joint special section focused on wedding planning, running the publication as a magazine insert in both papers. They populate the section with editorial features from Metro, along with other content that includes images from a local wedding photographer and plenty of advertising from area wedding vendors.
SELL:
Advertising Sales Manager Lisa Stadelman says this section’s niche appeal helps simplify selling. The publication has produced multiple wedding-themed sections over the years, and knowing their audience helps them target area advertisers who offer the products and services these readers seek.
PROFIT: This year’s 32-page weddings section featured 15 advertisers, including six full-page ad spots. Stadelman says the publication was profitable for the paper, and that both advertisers and readers loved the finished product.
Visit our new METROCREATIVECONNECTION site to find material for just about any section topic by entering a keyword — results will include all related images, layouts and articles: https://mcg.metrocreativeconnection.com/publish/newmcc/index-pilot.php. To read additional Succe$$ Stories, like this one for an elegant weddings section, go to the Planning tab.
Another added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for attendees. Here is a link to our WEBINARS page where you can see what we have coming up, as well as our complete webinar archive: https://mcg.metrocreativeconnection.com/publish/newmcc/category.php?Live-Training-Webinars&category=131
Follow us so you don’t miss out on all of the ideas, content and resources we share to help you create, sell and profit:
https://www.facebook.com/MetroCreativeConnection
https://www.linkedin.com/company/metro-creative-graphics/
https://www.youtube.com/user/MetroCreativeVideos/videos
