“Marketing Dude” Bruce Behymer makes his first use of Metro’s Themed Websites & Directories count, generating more than enough ad sales to pay for a full year of access! Here’s how he did it:
CREATE: Bruce Behymer of Harvey County Now customized Metro’s ready-to-use “Shop Local” Themed Ad Directory with his own title of “Newton Hometown Holiday” to lend it more personalized appeal for his market’s holiday shoppers and advertisers. Since Metro’s Themed Websites & Directories can be managed by anyone — no HTML knowledge required — Behymer was able to quickly create and take the site live himself.
SELL: Behymer says he didn’t want to “overpromise” on his first Themed Ad Directory, so he pitched to a small group of advertisers and offered a discount on the new product. Even so, the directory generated more than enough ad sales revenue to pay for the entire year’s subscription.
PROFIT: Behymer is enthusiastic about the powerful results and response he received from Harvey County Now’s first Themed Ad Directory. He says the publication has even hired a new ad rep, who will be active in growing ongoing Themed Ad Directory engagement.
Bruce Behymer, M.D. (Marketing Dude)
316-617-1095 • bruce@harveycountynow.com
Harvey County Now
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To learn more about themed websites and digital directories from Metro, call 800-223-1600 or email service@metro-email.com.
Expand digital advertising and audiences with Metro's timely and highly marketable themed websites and directories that are ready to sell and present live on your site. Learn more, view the 2023 lineup of themes, see how you can customize any site, and view the expansive gallery of client sites: https://mcg.metrocreativeconnection.com/publish/newmcc/search.php?view=econnect
An added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for all attendees. Here is a link to our webinars page where you can see what we have coming up, as well as the archive of past webinars, including "DIGITAL SUCCE$$ TOOLS AND TACTICS."
