Obituaries are one of the most read sections in newspapers, and an important source of revenue. Protecting and growing this category is at the core of why Adams Publishing Group selected Memoriams for obituary self-serve across all properties.
Memoriams, by Ancestry is the nation’s only obituary self-serve network solution for funeral homes and private party individuals. It provides the unique ability to price and place an obituary locally, and then into over 3,400 media properties around North America, in a single order. APG already relied upon Memoriams for a number of its western region properties. In switching to Memoriams from another vendor platform, the company experienced double-digit increases on local orders and an over 25% increase in out-of-area obituaries.
Mark Adams, president and CEO of Adams Publishing Group, had this to say: “With our strong regional footprints in many states, Memoriams made sense. It offers simplicity and more dollars to our papers when placing local obituaries. The ease of adding other Adams markets, or any publication needed by the family, is an important value on a difficult day. Placing obituaries in newspapers becomes less time-consuming and more accurate for everyone.” A further benefit cited by Adams, “The more newspapers using Memoriams the greater the flow of obituaries to everyone in our industry.”
Memoriams’ previews are built to each properties’ exact mechanical and photo specifications in InDesign. This provides an immediate price and proof, which eliminates errors and make-goods. Print-ready PDFs and direct imports for pagination, billing and CMS display are all part of the Adams implementation. Anchored by Memoriams’ seven- day-a-week customer support and an exclusive loyalty incentive program, this is a comprehensive offering for the company's newspaper staffs, funeral directors and families.
Webinar trainings are currently scheduled to manage seamless transitions for funeral directors and the newspaper teams. On-site trainings will occur when COVID-19 allows. Mike Heene, general manager of Adpay | Memoriams, states: “We are proud to take this next step in serving Adams Publishing Group. They had excellent adoption in their initial markets. We now look forward to replicating that same success across the entire group.”
