America's Newspapers is honored to welcome The John Kimball Group into membership as a Solutions Partner.
Helping newspapers find and generate new revenue in the multi-billion dollar political advertising category is the specialty of The John Kimball Group.
John Kimball, owner and founder, said: "Political advertising for the 2022 mid-term elections is a huge opportunity and newspapers around the country have been using our tools for over 12 years to garner a larger share of the category. In the 2020 election, the industry captured nearly $1 billion of the record-shattering $14 billion election! Our clients tell us that our program works and it appears they are correct."
With nearly 50 years of experience in the newspaper media industry at the most senior levels of management at newspapers and as the chief marketing officer at the then Newspaper Association of America, Kimball understands the business, its challenges and opportunities and how to take full advantage of both.
Kimball recently led a webinar for members of America's Newspapers on jump-starting their 2022 political strategy. View a recording of this webinar and other materials from it at this link: https://newspapers.org/stories/webinars,4156053
He can be reached at john@johnkimballgroup.com.
