There is something for everyone at the Mega-Conference! Tuesday afternoon at the conference will feature a series of concurrent sessions that conference attendees can choose from.
As one example, the following concurrent session will offer these programming choices:
FROM LOCAL TEAMS TO GLOBAL STREAMS: LEVERAGING SPORTS COVERAGE FOR AUDIENCE ENGAGEMENT
Sponsored by Reuters
A look at how sports journalism can expand reach and deepen audience connection when global moments are paired with strong local storytelling. The session examines strategies that turn high-interest events into sustained engagement and loyalty.
Panelists: Bruce Odle, president, Imagn Images; Frank Pingue, sports editor, Reuters; and Mike Kilian, New York state editor, USA TODAY Co.
MAXIMIZING VALUE FROM PRINT IN A DIGITAL-FIRST WORLD
Sponsored by FT Strategies, Financial Times Group
As publishers accelerate toward digital-first models, print remains a significant revenue and margin contributor. This session presents a practical framework for reshaping print operations into a leaner, more strategic part of the business. Drawing on the Financial Times’ transformation and global case studies, FT Strategies will explore how publishers can optimize print portfolios, implement cost discipline and refocus investment to protect profitability while accelerating digital growth.
Presented by Lisa MacLeod, director and head of news, FT Strategies
FUTURE-PROOFING YOUR AD REVENUE
Sponsored by USA TODAY Co.
Learn how a large-scale platform migration was executed and built a profitable, scalable business on modern infrastructure. The session will highlight retention insights, vertical performance data drawn from national scale, and product strategies that move publishers out of the commodity space and into offerings that are easier to sell and defend.
Presented by Erin Rose, senior director of partner development and digital strategy at LocaliQ, part of the USA TODAY Network
