As the America's Newspapers Trust in Media study shows, local newspapers hold a unique place in the American media landscape, trusted by more than half of readers to deliver accurate, community-focused reporting. While other media sources face challenges with credibility, local newspapers are seen as essential members of the community focused on integrity and delivering news that resonates personally and authentically with local audiences.
During the Mega-Conference, this session will examine how publishers are strengthening audience trust and translating that trust into sustained engagement. The discussion focuses on practical strategies that support long-term loyalty and growth.
Our presenters are: Dolph Tillotson, chairman of the board of Southern Newspapers, Inc.; David Sommers, communications consultant with the Center for Integrity in News Reporting; and Leonard Woolsey, president of Southern Newspapers.
