As traffic declines and algorithms tighten control, publishers need channels that reach consumers directly.
At the Mega-Conference, Aaron Kotarek, general manager and chief operating officer of The Spokesman-Review, and Tyler Pisani, senior director of audience and consumer revenue, will explore how SMS transforms subscriber engagement and retains revenue. From preventing involuntary churn to re-engaging digital zombies and even sponsor-backed advertising programs, SMS puts communication directly into the pocket of your audience.
Learn how The Spokesman-Review increased “red zone” retention by over 80% and saved over $157k in revenue in 2025.
This session delivers practical frameworks and proven tactics to reduce churn, increase lifetime value and unlock new monetization streams.
Thanks to the Austin Marriott Downtown extending our hotel room cutoff date to Friday, March 13, members have extra time to make their reservations. But, don't let that deadline creep up on you. Reserve your hotel room right away.
We've also extended the deadline for our newspaper members to register at the early-bird rate through March 13, as well. Don't regret missing this important conference. Register to attend the Mega-Conference, March 30-April 1 in Austin.
