Tuesday April 12, 8:30 – 9:30 a.m. at the News Industry Mega-Conference, JW Marriott Orlando Bonnet Creek, Griffin D & E
Unless you're completely void of the media being consumed by your local 26- to 41-year-old “millennials” and the soon-to-be super-consuming 10- to 25-year-old “Gen Zs,” you know that the people and platforms who “influence” these key demographics, via video and audio have become a huge part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?
In this dynamic session hosted by Editor & Publisher Magazine's Mike Blinder, newspapers will reveal how they’ve cost-effectively developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come.
Key case studies will come from Connect Savannah, The Honolulu Star-Advertiser, The West Orange (Florida) Times & Observer and Southern Community Newspapers. Other media companies' successful deployment strategies will be featured as well. Attendees will leave with real-world, actionable advice and takeaways, to begin implementing similar initiatives within their own operations immediately.
Panelists will inlcude
More information about the 2022 News Industry Mega-Conference, April 10-12 at the JW Marriott Bonnet Creek at Disney World, is available at: http://www.mega-conference.com
