McClatchy has announced plans to begin putting its paywall back up around some coronavirus news.
In a memo to staff, McClatchy's Vice President of News Kristin Roberts said that while subscriptions are rising, "the money we get every time someone reads or watches an individual story (programmatic revenue) is declining, rapidly — that per-view rate of revenue has dropped more than 15% in a single week."
Roberts added that the company is "missing opportunities to convert drive-by readers into subscribers."
Decisions over which articles to put in front of the paywall will be made locally by editors at each of its 30 local publications nationwide.
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