AI is reshaping how people discover content, and some publishers are seeing traffic drops of 50% or more as search results shift to summaries and answer boxes.
To stay visible, publishers need to optimize content for AI summaries while also shifting focus to owned channels like email, apps and communities that build lasting relationships.
Publishers like Hearst UK, Metro UK and BBC Studios show what’s possible — driving higher conversions, stronger engagement and richer data by moving beyond borrowed traffic to channels they control.
