Daily Maverick built one of South Africa’s most trusted newsrooms by keeping journalism free and accessible. To make that model sustainable, they needed a better way to turn loyal readers into consistent supporters.
By tapping into years of behavioral data, the team personalized journeys, targeted high-intent readers and reduced churn through automated flows. That helped drive more Insider conversions, clean up their lists, and launch newsletters that expand reach and revenue.
From smarter onboarding to dynamic content and hosted campaign pages, Marigold helps Daily Maverick grow on their own terms with no paywall required.
