To promote its true crime podcast, “Stephenville,” Texas Monthly ran a multichannel campaign using Marigold’s Sailthru platform, reaching audiences across print, digital, audio, paid media and its true crime newsletter.
The result? Over 100,000 new subscribers, a 27% increase in newsletter growth, 175,000 page views and a top-10 ranking in the true crime podcast category.
Marigold assists publishers like Texas Monthly in engaging readers at every touchpoint with effective marketing tools that drive results. From data-driven automation to cross-channel orchestration, we simplify the process of building lasting audience relationships.
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