London, United Kingdom — Lineup Systems announced new functionality within Ad2order, its self-service advertising platform, designed to help publishers create a safer advertising environment while improving booking completion and operational efficiency.
To help publishers maintain content quality and meet compliance requirements, we’ve introduced a new AI-powered content safety checker. The tool automatically reviews text and images created in the Creative Build Tool and flags issues such as profanity, discriminatory language, explicit imagery or other unsafe content before ads move into downstream workflows. If the content is deemed as unsafe, users are guided to update their creatives or request a refund.
Because the tool is built directly into Adpoint, it reduces the need for external safety tools and cuts down on manual review. Teams can easily decide what qualifies as unsafe content through the content safety AI chatbot in their Adpoint instance, allowing policies to reflect their specific brand requirements.
Note: This feature is only for ads built in our Creative Builder tool.
This update is part of Lineup’s broader focus on making Ad2order more intuitive, to ensure our advertisers are able to complete bookings quickly and safely. By simplifying workflows and embedding safeguards directly into the platform, Ad2order continues to evolve as a self-service solution built for modern advertising operations.
“With this enhancement, we’re helping publishers protect their brand environment,” said Lisa Levine, product manager at Lineup. “It’s about making self-service advertising safer, smarter and more efficient, for both publishers and advertisers.”
About Ad2order:
Ad2order is Lineup’s self-service advertising platform, enabling publishers to sell, manage and deliver advertising campaigns with greater efficiency and control. Designed to reduce operational overhead while improving advertiser experience, Ad2order combines automation, governance and data-driven insights to support scalable digital revenue growth.
About Lineup Systems:
Lineup Systems is the leading global provider of media sales technology, offering mission-critical ERP, sales and subscription management solutions. Its ground-breaking portfolio includes Adpoint lead-to-cash revenue management, helping thousands of growth-focused media brands around the world solve operational
challenges and identify revenue opportunities. Now part of the Chartbeat group.
About Chartbeat Inc.:
Chartbeat Inc. brings together Chartbeat, Tubular, FatTail and Lineup Systems to form a powerful ecosystem built for modern media businesses. From real-time audience and content insights (Chartbeat), to social and video intelligence (Tubular), to advertising
and revenue operations (FatTail and Lineup), the group connects editorial, audience and commercial teams around a single goal: sustainable growth. Together, we help media organizations understand their audiences, optimize content and maximize
revenue.
Find out more about how we work together to empower your business.
Contact:
Maria Arenas
Marketing Director
marenas@chartbeat.com
