Lineup Systems, a global leader in media sales technology, is excited to welcome FatTail as the newest addition to the growing Chartbeat media operations platform. This acquisition further solidifies Chartbeat’s commitment to building an end-to-end software suite for media companies, integrating best-in-class solutions for revenue management, audience analytics and direct advertising automation.
For years, Lineup Systems has transformed media sales workflows through Adpoint, the industry’s most advanced order management system. Now, by joining forces with FatTail, these companies aim to drive greater operational efficiency and unlock new revenue opportunities for media organizations worldwide.
“As media consolidation happens, the once large silos between revenue and editorial are collapsing,” said John Saroff, CEO of Chartbeat in an interview for Axios. “Revenue leaders and editorial leaders need to work together to ensure the survival and growth of media companies, and we want to be the solution that helps make that happen.”
FatTail, which specializes in automating direct sales deals between publishers and advertisers, will bring its full team and product suite into Chartbeat’s software stack. “The Chartbeat deal will help publishers reach more readers, drive down costs, and grow their business,” said Doug Huntington, CEO of FatTail.
With this acquisition, Chartbeat continues its rapid expansion into revenue-focused publisher tools. Chartbeat has broadened its offerings beyond audience engagement tools, acquiring Tubular Labs for social video analytics and Lineup Systems for digital revenue management. FatTail now strengthens this portfolio by enhancing direct ad sales automation, ensuring that publishers can maintain control of their advertising strategies amidst increasing industry challenges.
With FatTail now part of the Chartbeat ecosystem, media organizations can benefit from:
Together, these solutions provide media businesses with the tools to navigate today’s evolving landscape, ensuring they can scale operations efficiently, optimize monetization strategies and — above all — maintain a competitive edge in the industry.
For more information on how Lineup Systems drive your media success, visit www.lineup.com or contact our team.
About Lineup Systems:
Lineup Systems is a global leader in media sales technology, providing innovative solutions that streamline revenue management and advertising operations for publishers worldwide. Its flagship product, Adpoint, is trusted by the world’s largest media brands to optimize sales workflows and maximize revenue. For more information, visit www.lineup.com.
