As the media industry continues to evolve, there has been a significant rise in demand for self-service advertising solutions. Lineup Systems' Ad2Order has positioned itself as the preferred choice for publishers and advertisers alike, offering a comprehensive and efficient platform for managing the entire ad process.
Meeting industry demands
Ad2Order, part of Lineup's Self-Service suite within the Adpoint solution, has gained traction among media companies seeking to streamline operations and boost sales revenues. This innovative portal allows advertisers to book orders, build content and process payments without manual intervention, freeing up sales teams to focus on higher-value activities.
Key benefits
Ad2Order offers several advantages that have contributed to its growing popularity:
These features enable advertisers to tailor their campaigns efficiently while providing publishers with a powerful tool to drive revenue growth.
Industry recognition
The adoption of Ad2Order by prominent media organizations underscores its effectiveness. Gabriel Grabner, managing director at Verlag Der Tagesspiegel GmbH, stated: “Ad2Order is an important benefit to our business. By customers using this self-service tool, our sales team has more time to focus on expanding new business.”
Future outlook
As the media landscape continues to evolve, self-service solutions like Ad2Order are expected to play an increasingly crucial role. The platform's ability to automate low-value tasks and improve business intelligence aligns with industry trends towards greater efficiency and data-driven decision-making. María Arenas Filgueira, global marketing director at Lineup Systems, commented: “Our self-service solutions, including Ad2Order, demonstrate the power of technological innovation in transforming advertising operations. We're seeing a growing demand for tools that not only streamline processes but also enhance the overall advertising ecosystem.”
With its robust features and proven track record, Ad2Order is well-positioned to meet the evolving needs of the media industry, offering a solution that benefits both publishers and advertisers in an increasingly digital-first world.
About Lineup Systems:
Lineup Systems delivers pioneering ERP and sales management solutions to help growth-focused media companies solve operational challenges and identify revenue opportunities. Lineup game-changing tool, Adpoint, has been supporting some of the world's biggest and best-known media organizations for over a decade
For more information about Lineup Systems and its products, visit https://lineup.com
Contact:
María Arenas Filgueira
Global Marketing Director
maria.arenas@lineup.com
