London, UK — Chartbeat, Inc., the parent company of Chartbeat and Lineup Systems, announced a powerful new integration that brings Chartbeat’s editorial analytics directly into the Lineup Adpoint media sales platform. By unifying content performance insights from publishers’ websites and native apps with media sales workflows, Chartbeat, Inc. continues to deliver on its mission to help publishers adapt to shifting consumption habits and advertising demands.
The new Chartbeat Top Topics widget is the first phase of enhanced data across the Chartbeat, Inc. portfolio. The integration gives ad sales teams seamless access to historical top-performing topics, supported by core metrics such as pageviews and average engaged time, directly on their Adpoint homepages and dashboards. This enables commercial teams to quickly understand what types of articles resonated with audiences during specific moments and confidently apply those insights to shape more relevant, data-informed campaign ideas.
“This release represents a major milestone in our mission to deliver a unified data ecosystem for the world’s leading media companies,” said Jessica Woods, chief product officer, Chartbeat Inc. “By enabling Adpoint users to tap directly into Chartbeat intelligence, we’re helping them act faster on what truly drives performance and profitability.”
With editorial insights available natively inside Adpoint, ad sales teams can ideate faster, build smarter proposals backed by proven audience interest, and reduce reliance on separate teams or systems. The integration also strengthens revenue enablement by spotlighting relevant trends that support timely outreach, re-engagement and upsell conversations.
“Our mission at Chartbeat, Inc. is to bring our products closer together so publishers can operate with more clarity, efficiency and intelligence,” said Kiran Paranjpe, chief commercial officer, FatTail and Lineup. Integrations like this help commercial teams connect the dots between audience engagement and revenue potential, enabling more informed decisions that shape the future of media strategy.
By linking editorial insight with commercial execution, the integration empowers sales teams to bring meaningful, contextual audience data directly into their day-to-day conversations with advertisers. It’s a focused enhancement to Adpoint that supports more confident storytelling, stronger customer alignment and better outcomes across the entire revenue lifecycle.
About Lineup:
Lineup is a global leader in media sales technology, powering some of the world’s top media brands. Its flagship platform, Adpoint, enables publishers to optimize ad operations, maximize revenue and make smarter business decisions with tools for order management, CRM and analytics. Lineup is part of the Chartbeat Group, alongside Chartbeat, Tubular and FatTail, working together to shape the future of media and advertising. For more information, visit www.lineup.com.
About Chartbeat, Inc.:
Chartbeat, Inc. is a global leader in media operations technology, bringing together four industry-defining brands: Chartbeat, Tubular Labs, Lineup Systems and FatTail. Through a unified suite of products spanning audience intelligence, content optimization, advertising workflow and revenue management, Chartbeat, Inc. provides publishers with an integrated ecosystem that supports the full media value chain.
Best known for its flagship audience engagement platform, Chartbeat now powers end-to-end media operations —- from real-time insights and editorial decision-making to sales enablement and revenue optimization. Today, more than 800 media organizations across 70+ countries rely on Chartbeat, Inc.’s combined capabilities, including CNN, The New York Times, the BBC, Financial Times, Condé Nast, NewsCorp, Hearst, Warner Bros. Discovery and Gannett. For more information, visit www.chartbeat.com.
For press inquiries, please contact Maria Arenas, marketing director, Lineup and FatTail at: maria.arenas@lineup.com.
