The Post and Courier, South Carolina’s largest newspaper and recognized industry leader, has chosen Lineup Systems’ Adpoint platform to unify and optimize its advertising operations across digital and print.
Facing the complexity of running advertising on multiple systems, The Post and Courier team recognized the opportunity to modernize with a solution purpose-built for today’s media landscape. “We have been searching for an advertising system to support our operations, one that understands our industry, meets our evolving needs and offers longevity,” said Chase Heatherly, chief revenue officer. “We needed a system that could bring everything together, from the CRM stage all the way through digital and print fulfillment and trafficking. Lineup is one of the few platforms that truly does that.”
By recognizing the need for a forward-looking platform that can evolve alongside the advertising industry, The Post and Courier selected Lineup for its proven ability to handle both legacy operations and future digital growth. Efficiencies, reputation and technology leadership sit at the forefront for The Post and Courier. With ROI driven by both scalability and reduced process errors, “when we did our ROI analysis, it included not just cost savings but also improved efficiencies. That was a big piece for us,” said PJ Browning, president and publisher. “Lineup has a really good reputation, and we feel the team will deliver on what they promise; that made it an easy choice,” she added.
With advertising revenues growing on the digital front, the paper’s leaders emphasize the necessity of a technologically advanced, future-ready system. “We needed a platform that understands the newspaper business but also equips us to scale and grow digitally, with as much efficiency and automation as possible. In the search for a digital-first future, Lineup was by far our top choice,” said Heatherly.
Sam Monk, director of information systems, summed it up: “Reputation, functionality; the system sells itself. We wanted Adpoint for years. We didn’t think it would fit our budget.” The full implementation is planned in the coming months, with both teams committed to a collaborative, high-impact partnership.
Amanda Montgomery, NA commercial director at Lineup, shared her enthusiasm about this new partnership: “I am excited to have The Post and Courier join the Lineup family. They are a very forward-thinking organization that has successfully navigated the changes within the industry. I look forward to seeing how Adpoint supports their future goals and working with such a dedicated, focused team.”
About The Post and Courier:
Founded in 1803, The Post and Courier is one of the oldest newspapers in the United States and a cornerstone of American journalism. Based in Charleston, South Carolina, it has earned national recognition for its investigative reporting, including a Pulitzer Prize, and continues to set a high standard for local news. As a forward-thinking publisher with a deep legacy, The Post and Courier exemplifies both tradition and innovation in the modern media landscape.
About Lineup:
Lineup is the global leader in media sales technology, powering some of the world’s top media brands. Our flagship platform, Adpoint, enables publishers to streamline ad operations, increase revenue and make smarter business decisions with purpose-built tools for order management, CRM and analytics. Trusted by media companies worldwide, Lineup is part of the Chartbeat Group, alongside Chartbeat, Tubular and FatTail — working together to shape the future of media and advertising.
Discover why leading media companies trust Lineup as their number #1 solution
For any inquiries, please contact:
Maria Arenas
Marketing Director
maria.arenas@lineup.co
