Lineup, the leading provider of advertising sales solutions, is proud to spotlight its ongoing commitment to client success through its signature Best Practices Reviews. This initiative, led by Lineup’s customer success directors, delivers actionable insights and tailored recommendations to help clients maximize the value of Adpoint and streamline their business operations.
Mark McCartney, director of client success at Lineup, explains the value of these reviews: “This allows us to optimize their processes by sharing successful use cases from other customers and introducing features and functionalities they may not have been aware of.”
Best Practices Reviews are more than a check-in, they are a collaborative, in-depth look at how clients are leveraging Adpoint in their day-to-day workflows. By analyzing real-world use, Lineup’s customer success team uncovers opportunities for efficiency, highlights underutilized features and shares proven strategies from across the global client base.
Amanda Montgomery, North America client success director, adds: “A best practice review gives Lineup a firsthand look in how our customers utilize Adpoint for their business and we can provide tips, training and insight on how to improve their processes and overall user experience.”
This year, the Lineup team has had the pleasure of conducting Best Practices Reviews with clients at high-profile industry events, including GEX in Mexico City (CDMX) and at JP/Politikens Hus in Copenhagen. These sessions have reinforced Lineup’s dedication to proactive partnership, continuous improvement and the success of every client.
About Chartbeat Inc.:
Chartbeat, founded in 2009, is the world's leading media operations platform. Best known for its eponymous audience engagement platform, Chartbeat is now a fully integrated platform that supports every aspect of media business operations — from content creation and audience insights to revenue optimization and ad sales.
Chartbeat Inc is the owner of three other companies, including: Tubular Labs, Lineup Systems and FatTail. Chartbeat has more than 800 clients in more than 70 countries, including CNN, The New York Times, the BBC, Buzzfeed, Financial Times, ESPN, Condé Nast, NewsCorp, Gannett, Hearst, Disney, Expedia, Ringier AG and Warner Bros. Discovery. For more information, visit www.chartbeat.com.
About Lineup:
Lineup Systems is the leading global provider of media sales technology, offering mission-critical ERP, sales and subscription management solutions. Its ground-breaking portfolio includes Adpoint (lead-to-cash revenue management) and Amplio (audience and subscription monetization), helping thousands of growth-focused media brands around the world solve operational challenges and identify revenue opportunities. For more information, visit www.lineup.com.
About FatTail:
FatTail is a global enterprise advertising technology company. Its direct advertising platform allows publishers to maximize revenue by automating direct deals. For more than two decades, FatTail has provided the order management system for the world's largest publishers, including Condé Nast, Financial Times and others. Its technology also helps media buyers discover products, inventory and pricing from premium publishers and transact on it at scale. Learn more at www.FatTail.com.
About Tubular:
Tubular Labs, a leader in global social video intelligence and measurement, is a trusted partner in inspiring what is remarkably relevant. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more. Tubular sees what no one else sees: new content categories, new creators and the passions that are driving what's next in culture, and how it influences sales. Tubular powers agencies, brands and media companies to make efficient decisions that grow their business through AI, machine learning and human analysis. For more information, visit www.tubularlabs.com.
For press inquiries, please contact: maria.arenas@lineup.com.
