As many students return to school, The Lufkin (Texas) Daily News ran a front-page article last week promoting a fun, educational resource called Kid Scoop to local parents.
Kid Scoop comes out in the Wednesday paper and is accessible at LufkinDailyNews.com for subscribers.
Jay Gillispie, development director of circulation, sales and business at The Lufkin Daily News, said Kid Scoop is an attempt to reconnect with a younger audience many newspapers have lost touch with.
“This is our future audience,” Gillispie said. “In the last 10-15 years, newspapers have lost focus on this younger age group.”
Gillispie said many of the younger generations are more in touch with social media than they are with print products, which is a loss because many times the print products are more in depth and informative than online content focused on delivering breaking news.
“This is the opportunity for us to go back and make these things right,” he said. “It’s an opportunity to reconnect with a young audience utilizing a resource that teaches them engagement with print newspapers.”
