The IAB Tech Lab has released the Content Monetization Protocols (CoMP) specification for public comment, establishing, it says, a standardized framework for AI systems to agree commercial terms with publishers before crawling or using their content. The specification is open for industry feedback until April 2.
The premise is straightforward. AI companies need content. Publishers produce it. Right now, there’s no consistent commercial infrastructure governing that relationship. CoMP is designed to fix that by creating a standard protocol that content owners and AI systems can use to signal permissions and agree terms before any content is accessed.
