Based in Minneapolis, Minnesota, the 155-year-old Star Tribune is the third largest metro daily newspaper in the United States, and the fourth largest on Sundays.
The company implemented a paywall in 2011 and today has about 100,000 paid digital subscribers. Despite having more than a decade of experience in this area, Toby Collodora told World News Media Congress participants in Zaragoza they realize “we still have a lot to learn.”
However, one thing the Star Tribune is certain of is the importance of high quality content.
