Here’s an idea to steal and adapt: Simplify your newsletter format and workflow so that one person can realistically own the products and experiment.
Q: What challenge were you trying to overcome, and why was solving the problem strategically important for your organization?
A: At first, visits: How do we drive more people from our newsletters to ExpressNews.com so that they ultimately become digital subscribers? Having a robust digital subscriber base ensures the longevity of our newsroom as print revenue becomes a bigger challenge.
As our subscriber base has evolved, so has our newsletter challenge. Now, depending on the newsletter, we are more focused on engagement and retention (open rate, click-thru rate, etc.). How do we keep our paying customers engaged?
