A: We needed to dramatically grow our paid online subscription base to generate revenue supporting our core journalism mission in the community. Marketing data also showed significant gaps in reaching three key audiences online, including Black readers, those aged 25-44 and households with under $60,000 income.
Our newsroom goal is to grow our paid digital subscription revenue to a level that sustains funding for our journalism. We also knew that if we were deficient in providing news relevant to these three groups of people in our community, we were not doing a sufficient job covering our community.
