Here’s an idea to steal and adapt: Attract and serve a Spanish-speaking audience not through AI translation, but through showing respect — building capacity and being careful to ensure the information you publish is accurate, timely and culturally competent.
Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?
A: We needed to provide urgent information in a timely manner — and en español. But during an emergency like the COVID-19 health crisis or a tropical storm system, information changes almost as fast as it is shared. So we needed to build some sort of capacity AND be very careful to ensure the information we published was accurate, timely and culturally competent.
