AI has been one of the most talked-about topics in the news industry over the past three years. But the question for local newsrooms isn’t about the technology itself — it’s about what problems it can solve. Staffing shortages, limited time and the need for unique hyperlocal coverage are pressing challenges that many publishers face every day.
During a roundtable session at SLC, United Robots will share how automated content based on verified local data is helping publishers expand coverage without stretching already thin resources. From neighborhood-level home sales and sports recaps to instant alerts on wildfires and severe weather, the goal is to deliver more relevant information to readers while freeing up reporters’ time.
“With automated content based on verified local data, publishers can cover more topics, instantly and across more geographies, reaching more readers with relevant content,” said Cecilia Campbell, senior advisor and CMO. “And do all that without impacting their journalists’ time.”
The discussion will also look at how automated content works alongside generative AI tools — which are better suited for tasks like transcription, summarization and editing — creating a mix that supports newsroom efficiency while keeping reporting credible and fact-based.
“The Senior Leadership Conference is a great opportunity for United Robots to stay in touch with the U.S. local news industry — to meet, listen to, learn from and discuss solutions with newsroom and business leaders,” said Antonia Mariassy, COO and product at United Robots. “The SLC is a yearly highlight for us in terms of valuable meetings and conversations.”
United Robots’ work highlights how AI, when applied strategically, can strengthen local coverage, extend reach and give journalists more room to focus on the stories that matter most to their communities.
To register for the Senior Leadership Conference and explore this and many more solutions, visit member.newspapers.org/slc25.html or contact Patty Slusher at pslusher@newspapers.org.
