Every year, Tom Lappas has an $80,000 problem: finding at least 20 partners who will buy a $4,000 advertising package from the Henrico Citizen, a digital news site based in Henrico County, Virginia.
Lappas, the owner and publisher of the Citizen, heard about Connecticut-based newspaper Meriden Record-Journal’s partnership with its local Chamber of Commerce to give grants to small businesses to advertise with the Record-Journal.
That gave him an idea.
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