I’ve been covering finance since 2017. Every year, I read the same headline, “Holiday Spending to Reach Record High.” The news report always references the National Retail Federation’s annual “Holiday Spending Forecast,” and it’s consistently hitting record highs.
If the same thing happens every year, is it still news?
Since 2003, the world’s largest retail association has released a report showing how much Americans spend on the winter holidays.
It comes out every November — and it typically moves up. I only use it for background reporting and recommend you do, too. Here’s how I keep my annual holiday reporting newsworthy.
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