The 92 community newspapers Jeremy Gulban owns across the U.S. bear a plea on their websites: “Don’t let our newspaper die! Subscribe today.”
Many are losing money. Lately, even paying for the paper they are printed on is a burden as a result of looming tariffs.
Gulban, the 50-year-old head of a family-founded IT company in New Jersey, is discovering in ways large and small just how hard it is to revive America’s ailing local news outlets.
