The decision to replace your CMS is rarely made in haste and usually comes after pain points and frustrations have boiled over to become damaging to the business.
As you begin down the CMS selection path and planning your migration, there is one part of the process that should not be overlooked in terms of its importance and opportunity: your content migration.
Contrary to some beliefs, a content migration is not merely lifting and shifting your archive in a like-for-like manner from the old system to the new one. When done right, a content migration is the best time to assess your content, clean it up and improve its usability to deliver endless value.
At Glide Publishing Platform we've done countless content migrations, from national newspapers to small independent publishers, and have built up a crucial knowledge base on how to do it well. Through these experiences, we’ve worked with publishers to effectively transform tens or even hundreds of thousands of aged articles from being barely usable and having no commercial life into renewed long-tail content that readers re-engage with and have had a significant impact on site authority.
From the moment the decision is made to move to a new CMS, you should start crafting your content migration plan. This will not only help everyone stay on track and avoid spiralling costs and busted deadlines but ensures you avoid lost opportunity with the new CMS.
