Staff | FT Strategies
What does sustainability actually look like in practice — and how can effort and capital be directed more effectively?
FT Strategies invites you to a virtual discussion on new research into what underpins sustainable local journalism — with a particular focus on the United States.
In this virtual discussion — fresh on the back of the launch of The Local News Playbook: Creating Value for a Sustainable Future, in partnership with the Knight Foundation — our aim is not simply to restate the problem, but to be solutions-oriented.
With an expert panel, we will focus on current and emerging models of sustainability that are proving effective, and distill the lessons they offer for the wider local news industry.
In this webinar, we will explore:
- Why community connection is a structural advantage driving trust, engagement and long-term viability
- How uniquely local utility outperforms commoditized news, particularly in underserved communities
- Why reader revenue is a signal as much as a funding source
- What sustainable U.S. outlets consistently get right, regardless of model or market
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