In July, Threads made history by becoming one of the fastest-growing products in tech. Meta’s text-based platform, widely seen as a competitor to X / Twitter, was well-positioned for growth thanks to its parent company’s extensive expertise with social networks like Facebook and Instagram and because of X’s decline.
Threads saw massive early adoption, surpassing 1 million registered users within the first hour of launch. That momentum continued as it reached 70 million users after two days and 100 million users within four days.
Usage growth quickly plateaued according to SimilarWeb data.
