The advertising landscape is highly competitive yet evolving fast, and local news is pressured to deliver ads faster, at scale. They do have an advantage over Big Tech — personal relationships that come from being in-market — but until now have lost out to superior technology. But finally, you can fight back with state-of-the-art, AI-driven automation at your fingertips. It doesn't just make ad creation easier; it’s about closing bigger deals faster, eliminating operational bottlenecks and letting you sell more by quickly creating spec ads that you’d have had to wait days for.
Mediaferry is an AI-powered system that lets local media use a more immediate and exciting advertising solution. AI helps salespeople create a compelling brief and deliver instant designs and quickly close smarter, more impactful ad campaigns that deliver measurable results for their advertisers.
According to stats from eMarketer, 40% of brands now use AI in ad copy creation. AI-generated ads have three key advantages:
Moreover, Deloitte research shows that businesses using AI for ad copy generation experience higher engagement, as AI produces content that better resonates with target audiences .
AI helps generate and test different ad creatives (images, videos, content) to determine which versions perform best. This leads to higher engagement and more ad revenue. With AI, advertisers can improve efficiency, reduce costs and maximize ad performance. And wouldn’t it be great to sell more ads and generate higher revenues?
According to Accenture research, companies that use AI for creative ad generation reduce the time spent brainstorming new ideas by 25%, as AI can quickly generate fresh and relevant concepts.
In media sales, every second counts. With AI-assisted ad order-taking and instant design capabilities, Mediaferry AI enables publishers and sales teams to create high-quality ads on the spot. Instead of waiting hours, or even days for creative turnaround, sales teams can finalize ad placements during the sales conversation. This means eliminating delays and increasing conversions.
Free ad design is often used as an incentive for advertisers, but manual processes can be costly for publishers. Mediaferry’s SmartDesign AI™ generates high-quality ad variations in seconds. It also ensures consistent branding while reducing production costs. This enables media companies to scale ad volume without scaling up costs. And in publishing, better profit margins are key to survival.
Fragmented workflows slow down revenue. Mediaferry’s ClientHub bridges the gap between sales, advertisers and production teams by providing a centralized platform. This platform tracks campaigns, approvals and creative assets. Advertisers can submit requests, review drafts and approve designs in real-time, minimizing back-and-forth delays and ensuring campaigns launch on schedule.
How do you know what works best for your advertisers? AI-driven analytics provide insights into ad performance, helping sales teams upsell more. With real-time reporting tools, publishers can offer data-backed recommendations to advertisers, demonstrating ROI and increasing customer retention.
AI isn’t only about efficiency; it’s about unlocking new revenue streams. With AI-powered multichannel production, Mediaferry enables publishers to scale high-impact digital, video and print ads. Video advertising, for instance, offers higher yields, and with AI automation, it no longer needs to be expensive or resource-intensive.
AI is no longer a futuristic concept; it’s the competitive edge media companies need today. A Forbes study found that 93% of businesses using AI for ads report a higher return on investment (ROI), proving its financial benefits. Deloitte research has shown that businesses using AI for ad copy generation have experienced a 30% improvement in conversion rates, as AI can produce content that resonates better with target audiences.
Using AI-powered tools like Mediaferry, publishers can sell more ads, accelerate production and maximize revenue. And the most important part? You can do this all while delivering high-quality creative content.
AI will play a role in ad content generation, but the most effective campaigns will combine AI’s efficiency with human creativity. While AI streamlines production and optimizes targeting, human insight ensures ads are engaging, emotionally resonant and aligned with brand values.
According to a report by PwC, AI is set to generate the majority of digital ads in the coming years, signaling a shift in ad creation. The rise of AI-generated ads isn’t a fad. AI ad generation is a shift in the advertising landscape. Publishers that adapt quickly will benefit from faster production times, better targeting and improved ROI. Those who resist may find themselves left behind.
Want to see how AI can transform your ad sales process? Book a free Mediaferry demo today and experience the power of AI-driven advertising with Mediaferry.
For further details, contact:
Jennifer Kisser, Strategic Solutions Consultant
Phone: 816-550-0436
Email: jkisser@ekcs.co
Website: https://www.mediaferry.com/solutions-media-and-publishers/
