Reimagining creativity: Mediaferry AI for the modern publisher

As we move into 2025, there is a stronger emphasis within companies — particularly media companies and publishers — to refocus their efforts toward achieving better efficiency and faster timelines, all while maintaining brand consistency and quality.

Mediaferry, EKCS’s AI-powered solution is uniquely positioned to help achieve these goals. In 2024 alone, Mediaferry’s SmartDesign AI™ automated nearly 15% of all digital advertising assets that EKCS generated for its clients.  At the same time, efficiency improved by 30%, and there was up to 80% reduction in time to market.  By automating key tasks, Mediaferry freed up your creative teams to focus on what they do best: generating groundbreaking, conversion-driving ideas.

By streamlining creative workflows, including asset generation, brief enhancement, feedback loops and ad serving, Mediaferry helped companies save an average of 950+ production hours per month, freeing up valuable time and resources.

Launched over a decade ago, Mediaferry is a “go-to” workflow management solution at many media and publishing companies with leading names like Vocento, McClatchy, Tindle, Postmedia, Iliffe Media and National World already reaping its transformative benefits.

With AI at the forefront, let’s discover how automation in creative work can combine efficiency with exceptional quality.

Why media companies & publishers need Mediaferry AI: A simple solution to complex challenges

Every media company faces challenges in collaboration with advertisers, speed to market and campaign delivery. Here’s how Mediaferry AI helps solve these problems with a single subscription:

• Better collaboration with ClientHub: Mediaferry’s ClientHub helps your sales team and advertisers to self-serve and collaborate better through a unified dashboard, where they can track their campaign assets, capture feedback and manage approvals. Breaking down information silos help publishers improve operational efficiency, enhance customer satisfaction and, ultimately, boost revenue by streamlining the campaign management process.
• Scale multichannel ad production with SmartDesign AI™: Free ad design is an attractive perk, but it can become costly for publishers. Mediaferry’s SmartDesign AI™ can help publishers offset these costs. This AI-powered creative assistant, automates the creation of initial design concepts, such as basic layouts, color palettes and initial drafts of creative assets, based on the BrandMemory, that automatically learns and applies brand guidelines and tonality, ensuring consistent and on-brand creative. Mediaferry’s algorithm gets better with your feedback, enhancing the output with every iteration.
• Streamline campaign delivery with robust reporting & analytics: Ensure timely delivery of your campaigns and gain insights into your performance with Mediaferry’s comprehensive reporting tools and third-party integrations. Manage creative assets, campaign activation, reporting and analytics — all at one place.

Mediaferry: A cut above the rest

What makes Mediaferry unique are proprietary features like Brand Memory,  SmartDesign AI™ and its AI-powered integrated workflow solutions.  Mediaferry has already delivered 15% of jobs AI-first.  The platform is capable of delivering hundreds and thousands of creative versions with just one click, while adhering to the brand guidelines and creative brief.

The integration capabilities are another advantage offered with the Mediaferry AI subscription. Within a single log-on, you can seamlessly integrate with any digital advertising platform, workflow management system, billing system and CRM, creative automation and analytics platform, and digital asset management platform.

Mediaferry was developed by EKCS, drawing from its two decades of knowledge and experience in solving problems for media and publishing companies. It is not just another AI tool adding to your subscriptions arsenal. Mediaferry is an innovative platform to transform digital ad operations, enhance publisher-advertiser relationships and improve efficiency in 2025.

For further details, contact:
Jennifer Kisser, Strategic Solutions Consultant
Phone: 816-550-0436
Email: jkisser@ekcs.co